Nancy McClelland, Founder,
The Dancing Accountant

“As principal at my own firm, I don’t have time to workshop thought leadership strategy, research award opportunities, or write complex applications. Jennifer’s ideas have helped me build the bridge to the next level of my career.” 

The Dancing Accountant: 
Content Marketing and Thought Leadership

Challenge

Nancy McClelland, a.k.a. The Dancing Accountant, is a deeply experienced CPA, champion of small businesses, author of an award-winning blog, and advocate for women in her industry. Nancy wanted to use her decades in the accounting trenches to change her industry for the better and obtain more large-scale consulting, teaching and speaking opportunities. 

Strategy

Nancy needed to amplify her accomplishments and get more eyes and ears on her content. Because she had a strong track record of striving to improve equity and inclusion in the accounting world, I just needed to assemble all her excellent work in one place and channel it into award applications, conference speaking slots and editorial opportunities.

Results

Nancy’s nominations, awards and bylines continue to pour in.
 

  • Nominated for the 2022 Most Powerful Women in Accounting Award

  • Named one of the Top 50 Women in Accounting 2023 

  • Named Top 100 ProAdvisor by Insightful Accountant

  • Selected as speaker, Future Forward Conference, 2023

  • Regular bylines at MSN