Robert Johnson, Entrepreneur and CEO:
Executive Thought Leadership
“Jennifer’s op-ed and conference strategy has changed the game for us. A well-placed editorial or conference speaking slot does more for our business development than a year’s worth of paid media and advertising.”
Executive Thought Leadership
Challenge
Develop and execute a thought leadership campaign for a rising health supplements entrepreneur and his manufacturing and product consulting business, Custom Capsule Consultants to attract new clients and business opportunities.
Strategy
Leveraging Robert’s decades of business insights, I wrote smart, edgy op-eds on controversial issues highlighting his thought leadership. I pitched these pieces to leading B2B and mainstream media outlets, and pitched him as a speaker on newsworthy topics at national conferences.
Results
I’ve placed bylines for Robert in Rolling Stone, MG Magazine, Green Entrepreneur, Nutritional Outlook, Natural Products Insider, and Nutraceuticals World, among others.
I’ve grown his LinkedIn following from less than 500 followers to nearly 6,000.
I secured speaking slots for Robert at the 2023 Science of Psychedelics Conference, the 2023 Wonderland Conference, and the ultra-selective South by Southwest Conference in 2024.